Wednesday, March 26, 2008

WWE Films ramps up slate, By Marc Graser - Variety - 24th March 2008


World Wrestling Entertainment has tapped Steve Barnett senior veep of production at WWE Films as the division ramps up a slate of pics to produce.

Barnett was most recently a senior VP at indie production shingle Titan Film Group, and senior VP of production and development at Dimension Films, where he oversaw such films as Frank Darabont's "The Mist," as well as the upcoming remake of horror pic "Piranha."

Before Dimension, Barnett was exec VP of production at Mark Canton's Atmosphere Entertainment, helping shepherd such projects as "300," "The Spiderwick Chronicles" and George A. Romero's "Land of the Dead." He also exec produced Romero's latest, "Diary of the Dead."

Barnett also served as senior VP of production at Michael Ovitz's Artists Production Group.

The strength of WWE's brand encouraged him to make the move to the company.

"There are very few entertainment companies in the world that can market their brand as effectively as WWE," Barnett said. "I am very excited in developing and producing films and television for a company with that kind of focus and potency."

Barnett comes to WWE Films as the production arm is in the midst of overhauling the types of films, direct-to-homevid titles and scripted TV shows it will produce starring its stable of performers.

Idea is to produce a slate of PG-13 pics, budgeted at around $20 million each for theatrical releases that range across all genres, rather than solely action or horror pics that go after a hard R rating, like its previous releases.

Company is currently lensing its fourth pic, "12 Rounds," a New Orleans-set actioner starring John Cena.

"If we do our jobs right, we'll make movies that appeal to all audiences," Barnett said.

WWE Films produced three pics -- "See No Evil," "The Marine" and "The Condemned" -- before hiring former Village Roadshow exec Michael Lake late last year to take the reins and educate the biz on what types of films the company is looking to make.

"What we're saying is, don't make any assumptions about anything," said Barnett, who reports to Lake.

As part of its revamped movie efforts, WWE Films brokered in February a first-look deal with Fox Filmed Entertainment, through which the company's pics will be distributed. "12 Rounds" will be released under the Fox Atomic label.

Media Man Australia Profiles

WWE Films

WWE

Tuesday, March 25, 2008

In a world of wrestling gimmicks, some work, some don't, by Andrea Adelson | Sentinel Staff Writer - 25th March 2008

Take a few athletes, maybe some animals, a set of hair clippers and a dollop of celebrity and you have the makings of a WrestleMania gimmick. The formula seems pretty simple when it comes down to some of the most farcical and fantastical story lines to play out at professional wrestling's biggest annual event.

What is old is new again seems to be a running theme. Last year, Vince McMahon and Donald Trump faced off in the "Battle of the Billionaires" -- where each man chose a wrestler to represent them and the loser had his hair shaved. Sound creative? The idea had been done at two previous WrestleManias.

Having a celebrity involved wasn't new, either. In fact, celebrities have been a part of WrestleMania since the first one in 1985 at Madison Square Garden, where Liberace performed with the Rockettes, and Cyndi Lauper got in the ring to help Wendi Richter beat Leilani Kai.

So it should come as little surprise that one of the big events at WrestleMania 24 on Sunday at the Citrus Bowl features boxer Floyd Mayweather. Mike Tyson was involved in perhaps one of the most memorable gimmicks when he punched out Shawn Michaels after acting as the special ringside enforcer between the Heartbreak Kid and "Stone Cold" Steve Austin in the main event at WrestleMania 14 in Boston.

That WrestleMania actually had a healthy helping of gimmick work. Pete Rose served as a guest ring announcer before getting the Tombstone from Kane. Gennifer Flowers, best known for her alleged affair with Bill Clinton, was a guest interviewer and ring announcer.

Her interview with The Rock marked the first time he said his famous catch phrase, "If you smell what The Rock is cookin'."

There are plenty of other gimmicks that have been done over the years. Here is a quick look at some of the best, and some that deserve to be tossed out of the ring for good.


The Best

Even though it had been done before, there was something cool about having Trump involved in the war of words with McMahon at WrestleMania last year. The look on McMahon's face after his head was shaved is one that many wrestling fans will never forget because his character is so despised.

The first instance of head shaving came at WrestleMania 3, when "Rowdy" Roddy Piper used the sleeper hold on "Adorable" Adrian Adonis. While Adonis was asleep, Piper and Brutus Beefcake shaved his head. This happened again at WrestleMania 20, when Molly Holly lost the Women's Championship to Victoria.

Any time William "Refrigerator" Perry is involved in anything, it is worth watching. His gimmick in WrestleMania 2 set the stage for future sports athletes and NFL players to take part in WrestleMania. A battle royal took place between wrestlers and NFL players, including Perry, Bill Fralic, Russ Francis, Harvey Martin and Ernie Holmes.

Andre the Giant ended up winning the match, but Perry had his own bit of fun. After Big John Studd eliminated him, Perry asked for a handshake. Instead, he pulled Studd over the rope and eliminated the wrestler.

The Giant was also involved in another hilarious moment, when he was being interviewed by Bob Uecker during WrestleMania 4. Andre the Giant had his hand on Uecker's shoulders when the longtime baseball broadcaster said, "Get your foot off my shoulder." The Giant took Uecker by the neck and started shaking him back and forth.


The rest

There were some interesting moments with animals. At WrestleMania 9, Bobby "The Brain" Heenan rode to the ring, dressed in a toga, riding a camel. That WrestleMania was known as the world's largest toga party because it was held at Caesar's Palace in Las Vegas.

At WrestleMania 3, another rocker, Alice Cooper, teamed with Jake "The Snake" Roberts in a match against Honky Tonk Man. Though Honky Tonk Man won, Cooper and Roberts ended up putting Roberts' boa constrictor on Honky Tonk Man's manager, Jimmy Hart.

Rose saw his share of face time at WrestleMania, but the point of a gimmick is to do it once. He ended up getting on three straight WrestleManias, though in 1999, he showed up dressed as the San Diego Chicken. His first appearance should have been his last.

Generally, fans always love to see their favorites return to glory but sometimes that isn't the case in wrestling, where many guys end up looking fat and old. At least we know why the powers-that-be got a bunch of former stars together at WrestleMania 17. They named their match the "Gimmick Battle Royal."

The Iron Sheik won in his first WrestleMania appearance in 15 years. He ended up beating guys like Hillbilly Jim, Kamala, Kim Chee, Repo Man, Nikolai Volkoff and Brother Love, among others. Not sure this gimmick worked out real well. It is not even listed in the WWE's top 50 moments in WrestleMania history.


Toss 'em out

There is a reason WrestleMania 11 in 1995 isn't regarded as one of the better years -- the main event featured former Giants linebacker Lawrence Taylor against Bam Bam Bigelow. It is one thing to have athletes featured on the WrestleMania card, mostly as featured guests. It is quite another to have them star in the main event.

Taylor brought along Ken Norton Jr., Carl Banks, Rickey Jackson, Chris Spielman, Reggie Parks and Steve McMichael and won the match. The loss led Bigelow to get kicked out of Ted DiBiase's Million Dollar Corporation. As if losing to a football player wasn't bad enough.

Then there are the many tasteless moments that should have never been done. Going into WrestleMania 6 in 1990, Bad News Brown accused "Rowdy" Roddy Piper of being racist. So Piper showed up for their big WrestleMania match painted half black to show it didn't matter if Brown was black or white. Not so classy.


Andrea Adelson can be reached at aadelson@orlandosentinel.com.

Media Man Australia Profiles

WrestleMania

WWE
Wrestling events at Universal Studios Orlando - Miami Herald - 25th March 2008

WWE's WrestleMania Fan Axxess Tour is making a stop in Orlando from 9 a.m.-7 p.m. Friday, March 28 and Saturday, March 29 at the New York Public Library at Universal Studios theme park.

Activities include autograph sessions with WWE superstars, a tournament featuring the popular video game SmackDown vs. Raw 2008, trivia challenges and the opportunity to view exclusive WWE superstar videos and memorabilia.

Guests will also have the opportunity to create their own WrestleMania XXIV photo moment, take home a DVD of their own ring entrance with music and props and more.

Universal Orlando Resort is home to two distinct theme parks, Universal Studios Florida and Universal's Islands of Adventure.

Universal Studios Florida is a motion picture and television theme park featuring attractions such as Shrek 4-D and Revenge of the Mummy The Ride. Universal's Islands of Adventure is home to some of the most thrilling and technologically-advanced attractions ever made, including The Amazing Adventures of Spider-Man and The Incredible Hulk Coaster.

The resort also includes an entertainment complex, three on-site hotels and the widely-popular Blue Man Group show. WWE's WrestleMania Fan Axxess Tour is included in admission to Universal Studios Florida. To purchase tickets visit universalorlando.com.

• TNA Wrestling will conduct three television tapings March 27-29 at Soundstage 21 at Universal Studios Orlando. There will be a first-ever live telecast of !iMPACT! on Spike TV at 9 p.m. Thursday, March 27.

The other two will be taped -- one on Friday evening and then Saturday afternoon. Seats (free) are first-come, first-serve. You do not need park admission to enter.

• WWE is providing cable and satellite customers the opportunity to win a custom WrestleMania XXIV motorcycle built by Orange County Choppers, the world renowned team behind the hugely successful American Chopper series.

Cable affiliates and satellite providers participating in the promotion include Comcast, Time Warner, Charter, Cox, Cablevision, DISH Network and DIRECTV.

Designed by the elite Orange County Chopper team of Paul Teutul, Jr. and his son, Paul, Jr., the custom WrestleMania XXIV chopper is a one-of-a-kind bike themed around WrestleMania that utilizes a WWE ringside bell as part of the bike's air cleaner and parts of the WWE Championship belt for the bike's primary cover and chopper mirrors.

The customized chopper took one month to complete and is worth $60,000.

''All of us at Orange County Choppers were excited when approached by WWE to build a custom chopper for their WrestleMania XXIV sweepstakes,'' said Paul Teutul Sr., founder and CEO, Orange County Choppers. ``It was a challenge to incorporate all of the aspects of this grand event into a chopper, but we believe the fans will be happy with what we have created.''

The Custom WrestleMania XXIV Chopper Sweepstakes campaign is being supported by $10 million in cross channel media value. More than 1.6-million targeted direct mail pieces were sent to WWE pay-per-view buyers and purchasers of similar types of pay-per-view entertainment.

Guide and bill ads reached 9-million homes. The promotion is also being sustained by local market radio promotions in the top 25 DMAs and extensive web and media exposure.

WWE fans who purchase a new subscription to WWE 24/7 On Demand in March will qualify to receive a Limited Edition WrestleMania XXIV Chopper die-cast while supplies last. The die-cast is a one-time production replica of the WrestleMania XXIV Chopper.

DIRECTV and Dish subscribers who order WWE Backlash and Judgment Day also qualify to receive the custom die-cast replica.

''We have had a steady run of successful affiliate promotions over the past few years resulting in driving our fans to the pay-per-view and on Demand platforms,'' said Peter Clifford, WWE Senior Vice President, Affiliate Sales and Marketing. ``This Chopper promotion will be no exception. Our fans like to collect all things WWE.

``A custom chopper from a world famous building team will certainly take the cake. And, if you aren't the lucky one who wins the real thing, the Limited Edition die-cast will play a nice second.''

Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on global activities, go to wwe.com/worldwide/.

• WWE star Chris Jericho will sign copies of his book A Lion's Tale and the new Fozzy CD release All That Remains Reloaded from 4-6 p.m. Thursday, March 27 at the Virgin Megastore at downtown Disney, 1494 Buena Vista Dr. in Lake Buena Vista, Fla. The book and CD must be purchased at the store in order to be signed. Call 407-828-0222.

• The sixth THQ Superstar Video Game Challenge is 7 p.m. Thursday, March 27 during WWE WrestleMania 24 Week at the House of Blues in Orlando.

WWE superstars and divas participate in a single-elimination video game tournament using WWE SmackDown vs. Raw 2008 for Xbox 360. WWE's ECW star Elijah Burke won last year's competition during WrestleMania 23 Week in Detroit.

Orlando bracket:Raw: Cody Rhodes vs. Randy Orton; Carlito vs. Santino Marella. SmackDown: Finlay vs. MVP; Matt Hardy vs. Rey Mysterio. WWE's ECW: CM Punk vs. defending champ Elijah Burke; Kofi Kingston vs. Tommy Dreamer. Divas: Beth Phoenix vs. Michelle McCool; Layla vs. Ashley.

The event also features four finalists from Europe and North America who will compete for two WrestleMania floor seats.

Tickets ($15) are on sale at hob.com/tickets/eventdetail.asp?eventid=51293. Also check Ticketmaster online.

• The WWE Hall of Fame induction ceremony is 7 p.m. EST Saturday, March 29 at The Amway Arena, 600 W Amelia St. in Orlando, Fla.

Ric Flair will be inducted by Triple H. Rocky Johnson and the late, great High Chief Peter Maivia will be enshrined by Johnson's son and Maivia's grandson, The Rock. Eddie Graham will be inducted by Dusty Rhodes. Also, Jack and Jerry Brisco and Mae Young will be part of the Class of 2008.

Business attire is requested.

Tickets ($55) are on sale at the Amway Arena Box Office, all Florida Ticketmaster locations (including FYE stores) and on Ticketmaster's website. Also charge by phone at 407-839-3900.

• The WWE Hall of Fame Ceremony will air taped delay at 11 p.m. Saturday, March 29 on the USA Network.

• Presented by The David Maus Foundation for the benefit of the Make-A-Wish Foundation, the annual WWE Bacon, Bagels & Biceps Brunch is Sunday, March 30 during WrestleMania Weekend at the Rosen Center Hotel on International Drive in Orlando.

The Bacon, Bagels & Biceps Brunch was first presented by Donald Trump in 1988 on the morning of WrestleMania IV. For the past 20 years, it would be the jump-start to WrestleMania Sunday for WWE's enthusiastic fans.

Tickets are available at Ticketmaster online for $125. Purchases include a full brunch, exclusive WrestleMania souvenirs and interaction with a dozen WWE stars before heading to the Citrus Bowl for WrestleMania XXIV.

• WWE Monday Night Raw is 8 p.m. Monday, March 31 at the Amway Arena. Tickets are on sale at TicketMaster outlets, by phone and online. Prices range from $20-70.

• WWE SmackDown! tapings and WWE's ECW live are 7:30 p.m. Tuesday, April 1 at the AmericanAirlines Arena in Miami. Tickets are on sale at the AAA box office, TicketMaster outlets, by phone and online. Prices range from $20-75.

Media Man Australia Profiles

WrestleMania

WWE

Monday, March 24, 2008

Blackjack, The Nature Boy And More Memories, By Mike Mooneyham - The Post and Courier - 23rd March 2008

There aren’t many wrestlers still around who remember Ric Flair before he became the “Nature Boy.”

But Blackjack Mulligan, one of the top stars in the business during the ‘70s, was one of Flair’s mentors who helped the young Minnesotan make the transition to one of the most colorful characters and greatest performers in the history of the business.

Mulligan, 67, points out that Flair, who will be inducted into the WWE Hall of Fame on March 29, is the last of a breed of touring, old-school world champions.

“Randy (Orton) was trained by the Ortons. He has a smidgen of it. But Ric was NWA all the way,” said Mulligan, a 2006 Hall of Fame inductee. “Wow ... it’s going to be really sad. I knew it was going to happen, but here it is, just a short time away.”

Mulligan hopes that Flair, whose last match is expected to be March 30 at Wrestlemania 24, can make the next — and often difficult — transition to a life outside the spotlight of the wrestling world.

“I really, really worry about Ric. My mother was a single parent, and I was a survivor from a young child, throwing papers on the street. So when I left the business it didn’t matter. I was a survivor. I could leave and do things. I tripped up a little and got confused a little bit like other guys do. I made some mistakes. But it’s a horrible, terrible feeling when you leave the business.”

Mulligan, whose real name is Bob Windham, says he learned from his mistakes. He spent two years in a federal prison after running afoul of the law and being convicted of federal counterfeiting.

“I made some bad decisions hanging around lawyers, with people in the real estate business, and it cost me a couple years of my life. They never wind up in jail — the fall guy does. I learned that lesson. I thought I was going to be a tycoon, but I wound up being in a typhoon. And I got very wealthy. That’s the reason I didn’t make the move from Florida. But then all of a sudden one of my bankers, my lead guy, moved to Charlotte and built a shopping center. I was so strung out on money that when the dominoes started ... you make bad decisions. You make strange, weird decisions that you normally wouldn’t make. And you’re 50 years old.”

Mulligan and youngest son Kendall Windham were arrested by the U.S. Secret Service in a joint investigation with the Florida Department of Law Enforcement for counterfeiting in 1990. Both father and son spent 24 months in a federal prison as a result of a plea agreement and were released in 1992.

Health issues also have plagued Mulligan, legitimately one of the biggest wrestlers of his era at 6-7 and well over 300 pounds, although the wrestler continues to persevere.

“You’ve seen it all when you’ve lived as long as I have. The average age for NFL guys is 53, and here I am at 67 still kicking. I don’t believe it. I probably should have been dead a long time ago. I sometimes wonder what I’m still doing walking around. God knows when he’s going to stop this heart.”

Mulligan, who now runs a used car lot in central Florida, became a dive master at the age of 50 and, at 60, was the oldest person to make 300 dives in the ocean. He literally got his feet wet while serving in the Marines in Guam in 1960 as part of an underwater demolition team. He earned a deep-diving and wreck-diving certificate 30 years later.

Mulligan, a master storyteller inside and outside the ring, was offered a shot at Hollywood, but he was making too much money wrestling to take a cut in pay.

“They wanted you to work as extras and work your way up. I was making so much money wrestling, around $1,500 or $2,000 a night, that I couldn’t afford to do it. A guy came up to me and said, ‘Jack, how many parts are there really for Frankenstein? You’re so big, and they’re only going to use you for so many things, and then you’re used up,’ like (Big John) Studd found out. But if you’re smaller, you go to acting school and do like The Rock, and really blend in. And there’s a whole bunch of roles for you. So I guess the demand for us carny pitchmen out in front of the snake show are over.”

Mulligan says he hopes Flair’s good-natured personality doesn’t hurt him in his life after wrestling.

“He trusts so many people so much. They take his money and run off with his money. He and I tried a couple of things that just didn’t work. We thought we were going to be wrestling promoters running a territory that had already been so beat to death that a dog wouldn’t come to it. Only an idiot would have bought Terry Funk’s (Amarillo) territory after they killed it.”

Unfortunately, he says, he and business partner Dick Murdoch did just that.

Mulligan’s entrepreneurial endeavors, however, didn’t end there.

“Ric and I also bought Knoxville — yet another territory that had been beat to death. Here I am carrying $50,000 in a briefcase. Jim Barnett hated me with a passion. He picked me up in a limo, and he couldn’t wait to get the $50,000, which went away in about 20 seconds. Then they wouldn’t let me have Ric. We had The Sheik and Big John Studd for a few houses, but after that who was I going to work with?”

Mulligan and Flair’s out-of-ring antics were more outlandish than their entertaining in-ring theatrics.

“We did so many things that were unbelievable. I can’t tell most of them because we’re both married and want to stay married to our wives,” he jokes.

Mulligan’s tales of his adventures with the Nature Boy are numerous, and some indeed are better left to those who shared them.

“We had parties at our houses when the wives were out of town. Sometimes we’d be in the front yard and they’d show up, and we’d run,” he laughs.

There is, however, a tidbit passed on by Mulligan that perhaps exemplifies the swath the wrestlers cut through the old territories.

“I woke up one morning with his shirt and his toe in my mouth,” Mulligan recalled. “He was naked, the room was destroyed and bodies were laying all over all over the place. His hair was all matted, he woke up and went, ‘Wooo!’ He was nuts.”

Mulligan, who like Flair had trained under wrestling great Verne Gagne, was a fixture in the Mid-Atlantic area from the mid-1970s through 1981, and some of his greatest programs involved Flair as both an opponent and a partner. The two also were one of the major reasons for the territory’s phenomenal success during that period.

Flair and Mulligan were no strangers, though, since Mulligan had helped indoctrinate Flair earlier in Texas. Flair, nearing the 300-pound mark at the time, had wanted to emulate Dusty Rhodes, even considering the mat moniker Rambling Ricky Rhodes. Mid-Atlantic booker George Scott, however, had bigger things in store for Flair, giving him the Nature Boy gimmick, complete with the signature figure-four finisher, hoping he would follow in the footsteps of “Nature Boy” Buddy Rogers.

The next time their paths crossed in Charlotte, Flair had trimmed down, was sporting bleached blond hair and his own unique style. Scott convinced Mulligan to come to the Carolinas and take over the No. 1 heel spot until Flair, still learning the business but already considered championship material, was ready to take over.

Flair and Mulligan traveled together — via car and plane — and shared the NWA world tag-team belts. The two eventually became next-door neighbors and even went in together on a van.

“We bought these little old tract houses in Charlotte that this guy sold for $49,500. These were $200,000 places, so I bought four and Ric bought a couple, and we wound up next-door neighbors. And what a thing that was.”

Before he knew it, he says, Flair had Mulligan’s 15-year-old son, Barry Windham, chauffeuring him in a Cadillac limousine Flair had bought from the beach music group The Tams. Problem was, says Mulligan, that Barry wasn’t even old enough to have his driver’s license.

“I’m missing my daughter, Stephanie, one day, and she was 14 looking about 18. I’m trying to find Stephanie. And I hear this ‘one, two, three, four, one, two, three, four,’ and I look over the fence and Ric’s got all the girls, giving them swimming lessons. I said, ‘Flair, what are you doing?’ He said, ‘Mully, I’m giving them breathing lessons.’ I said, ‘You’re about to get some breathing lessons.’”

“It almost killed me,” laughs Mulligan, adding that he wouldn’t trade those times for anything in the world.

Their extracurricular escapades took them from every major nightspot in the Carolinas and Virginia to across the Mexican border to Nuevo Laredo. The Sweetwater, Texas, native recalls one such trip in which he took a group that included Flair, Wahoo McDaniel and Wahoo’s dad, whom Mulligan refers to as “the real Wahoo,” to a questionable establishment in Laredo with “a hacienda and 200 of the most beautiful women in the world.”

“The most you could spend was $40, but Ric spent a grand,” says Mulligan. The proprietor was so impressed that he asked Mulligan if he could “bring Blondie back.”

“He fell in love with this one,” Mulligan said. “He took her to Houston and later sent her back home.”

The two even owned a van together. They used real-life experiences to develop a lucrative storyline where the aging Mulligan, turning babyface for the first time in his career, parted ways with the younger, boisterous, cocky Flair. Dubbed “The Hat and the Robe,” it was one of the most famous angles in Mid-Atlantic history, with Flair tearing up a cowboy hat given to Blackjack by Waylon Jennings and Willie Nelson, and Mulligan in return destroying Flair’s prized $7,500 peacock robe.

Whether it was in a small high school gymnasium or in front of 15,000 fans at the Greensboro Coliseum, Mulligan and Flair treated the fans to a performance they’d always remember. The “Mully and Rickus” show never failed to deliver.

“Those were some fun times,” says Mulligan. “I’ve had some real highs and some real lows, but I’ve been very blessed.”

Ric Flair, who will in Columbia for the Raw show Monday night at the Colonial Center, will be recognized earlier in the day in a ceremony at city hall.

“Ric Flair is a legend with thousands of fans in the Columbia area. He is a great friend of Columbia, and he generates a lot of business within our city. We are proud to honor him,” Columbia Mayor Bob Coble said in a news release.

The day will be proclaimed Ric Flair Day in Columbia.

The Ric Flair memories from fans throughout the country continue to roll in, and due to popular demand, here are a few more.

Andy Laudano, Fort Worth, Texas

I grew up in Connecticut, so my first wrestling exposure came from the WWWF. As a kid I remember getting mad that then-champion Bob Backlund never defended the title against other fan favorites/babyfaces. I held it against him when the wrestling magazines said that Ted DiBiase, Tito Santana and “Superfly” Jimmy Snuka all left the territory because they couldn’t get a title shot. It was through those same magazines that I first learned of other federations and of NWA champ Ric Flair. Here was a REAL champ that gave everyone a title shot — “good guy” or “bad guy.” One night he’d defend the belt against Ivan Koloff or Harley Race, and the next it was Ricky Steamboat or Dusty Rhodes. I became a big fan long before I ever saw him wrestle.

I moved to San Antonio, Texas, in the early 80’s, shortly after the David Von Erich memorial show and while World Class Wrestling was still strong. I was thrilled to learn WCCW was coming to town and Flair was defending the title (in a match where if he got disqualified during the match, the title would change hands) against Kerry Von Erich at the Freeman Coliseum. I was determined that I was going to meet Flair and get his autograph.

The semi-main event was The Rock and Roll Express (on loan from Mid-South) vs. their old rivals The Midnight Express. I had snuck my way to the back of the arena near the heels dressing room and was waiting in the shadows as the R-n-R’s music played. Next I heard the Midnight’s music and knew all the WCCW security would be escorting Jim Cornette, Bobby Eaton and Dennis Condrey though the crowd. This was my big chance, and like the clueless kid I was, I walked into the locker room. There was The Champ, bigger than life, sitting on a bench lacing up his boots.

Flair looked up as I nervously approached him and asked, “Mr. Flair, could I please have your autograph, sir?” Despite looking slightly puzzled at how I got back there and obviously knowing I wasn’t supposed to be there, Flair still signed for me. He asked me who I was with and I stuttered, “Um ... World Class Wrestling?” Just then he looks up and sees promoter Jose Lothario entering, and greets him with a loud “Jose!”

I knew that was my que to get the hell out of there and that The Champ had just given me the “heads up” so I could escape without getting into trouble!

I made my way back to my ringside seat with a HUGE grin on my face. The autograph read, “Best Wishes, Ric Flair” in some of the nicest penmanship I’d ever see. Even his handwriting had “Flair.” The sold-out arena was solidly behind their home state hero, but none of them were more vocal or cheered louder than I did for The Champ! Flair and Kerry gave us a one-hour draw that night and a memory I’ll never forget. One of many, many great memories.

Steve Clem, Spartanburg, S.C.

I am fortunate to live in Spartanburg, S.C., which is in the middle of the greatest wrestling territory ever, bar none and include them all. I know some will disagree with this, but it will be hard to prove otherwise. But from the 70’s to late 80’s, the Mid-Atlantic area ruled.

Many weeks I was fortunate to travel the circuit like this. Sunday afternoon in Asheville N.C., follow some of the wrestling greats to Charlotte, N.C., for the evening show. Monday night meant Greenville, S.C. Saturday afternoon or evening would be Spartanburg, S.C., and follow the greats up I-85 to close the weekend again in Charlotte.

During the latter years of Jim Crockett Promotions, I was fortunate to be a ringside regular for the weekly tapings. Especially in Spartanburg.

I have a personal photo collection that I took, that will rival anyone’s, including the great Bill Apter. These photos cover some of the greatest angles in Mid-Atlantic history. Two of my favorites were taken away from the ring, but still were centered around the legend himself, Ric Flair.

The first was on my birthday in the early 90’s after a Sunday afternoon card in Spartanburg. A large crowd was gathered in the back to see the wrestlers leave. The parking area was roped off, but that was not going to stop me, it was only a rope and Ric was a legend. I took off toward Ric and The Midnight Express , holding up some of the greatest photos of “the woo.” The cops said stop, but Ric said come on down. Who was I going to listen to, one of Spartanburg’s finest or the world’s greatest wrestler? Ric seemed to generally like the pics and signed them.

The other was taken in the Charlotte airport on the day Ric returned to the WWE. My daughter, Bailey, and I waited patiently as he made it through security, yes they even screen legends. As he finally made it through, I asked if we could take a picture. He said we had to hurry because the plane was waiting on him. As he left, I told him to take care of himself and also to take care of business. As he turned to go he let out a “woo,” and the world was about to be right again.

A few hours later in Orlando, I was watching Raw, and the Nature Boy strolled onto our TV screen. Bailey screamed, “That’s the guy we had our picture made with today.” I laughed and told her that no matter how many pictures we made this week, no character can bring as much joy to anyone’s life as Ric Flair did and has to mine. To this day we still have that picture, and she tells her friends about it every time someone is watching wrestling with us.

One more photo story. My wife, Cindy, and I were at the matches in Charlotte one Saturday night. The Horseman were doing an autograph session. It was packed wall to wall. There was no way we were going to make it to front. I held some 8x10’s that I had taken up in the air and hollered. The legend said let him through. Just like Moses parted the Red Sea, the crowd parted and we strutted up to the table. He grinned that trademark grin of his and signed every picture that I had. Another memory for life was made.

My two favorite live wresting events were the night in Greenville that he won the U.S. title for the last time against Greg Valentine and the night he won the world title from Vader in Charlotte.

I would just like to thank Ric for the memories. They are the stuff legends are made of. And that is what he is. Bar none and include them all. WOOOOOO!!!!!!

Jay Craven, Summerville, S.C.

I have two stories — both of these are from the County Hall days. Ric and Wahoo would have some of the greatest Indian strap matches, and by the time it was over, you could see strap marks all over Ric’s body. And his blond hair was pure red, and he was so red with blood all you could see was his eyes. He said in his book that good old Wahoo helped him earn his “red badge of courage.”

And another night at County Hall, while Ric was fighting Greg Valentine, Valentine got in a cheap shot on Ric and out the ring he went on the floor. And there was this little old black lady that was always there in the front row by ringside. And as Greg was through the ropes trying to get another cheap shot at Ric, she jumped up and gave Ric her cane to hit Greg with. And he got back into ring and put Greg in the figure four and won the match. But what was so amazing about that night was that after the match, Ric went out the ring on the same side that lady was seated and went over to her with all the fans there and gave her a hug and a kiss for helping him and raised up her hand to the crowd. Everyone started cheering.

I really just don’t know if I can watch wrestling anymore if Ric’s not there.

Robert Braswell, Raleigh, N.C.

I have so many great memories of Ric Flair. I have lived in Raleigh, N.C., all my 46 years, and Tuesday night at the Dorton Arena was the place to be. And on Wednesday at the WRAL studios, we would hang out and try to meet the wrestlers. But Ric and Johnny Valentine were my favorites.

But my close encounter with greatness came when a local radio station in Raleigh had a contest in 1980. They wanted you to write three questions you would ask Ric Flair, and if you won you would come to the station and get to ask them on the air. Well, to my surprise I won, and was able to meet Ric. He was nothing like the “Nature Boy” I had witnessed in the ring and on TV. He was so soft-spoken and made me feel at ease.

Two things I remember most was that he that he stayed around and talked to me and the people at the station long after the show and sighed a picture for me. And I forgot to bring my camera.

But it is a day I will never forget. One word for Ric Flair......Class!

Jay Rhodes, Troutville Va.

Living in the Roanoke, Va., area my whole life, Saturdays in the 70’s for me was all about Ric Flair and MACW.

In 1990 after a card, my best friend and I went to the Marriott to watch Ric firsthand. I had three friends of mine who met me there (female and hot as hell). Well, needless to say, Ric made contact right off the bat. My buddy and I were getting a kick watching Ric and three of Roanoke’s finest. Well over walks Ric with a shooter, grabs the back of my head and holds the glass to my lips. I said, “Give it to me Champ,” and he lets out a “Wooooo” and pours the drink down my throat. I put that glass in my pocket and it sits with a Ric autograph in it on my mantle with some other sports memorabilia.

Later on that evening Ric had Melissa on the dance floor. Julie asked me to dance. Bob Segar’s “Old Time Rock and Roll” was cranking up. I stuck both hands in the air for a double high five to Ric. He slapped my hands and said, ”Let’s tend to the ladies.”

He was the Nature Boy 24-7. It was not an act. He was so nice and a complete gentleman. About two months later, Ric was in town again and had hooked up with the girls. We lived side by side. I was out of town. When I got back home to check my messages Julie was on the other line inviting me for drinks at their place with Ric. I had two messages from Julie, but the third was a familiar voice. On my machine was, “Jay, it’s the Nature Boy, come on over.” I have never been so disappointed than missing that evening.

I think Ric Flair is the greatest performer in history. When I say that, I mean he is greater at what he does than anyone else at what they do. He is greater than Jordan, Montana, Earnhardt, Ali, all being equal. He is perfection. Ric you will be missed.

Andy McDaniel, Trade Lake, Wis.

The name Ric Flair means many things to many people. It is one of those names that you can mention and everybody knows who you are talking about. Even the person who tells you they are not a wrestling fan, they still know who Ric Flair is. His journey has been a long one and the memories could fill volumes of books. I do not think even the man himself has any idea how much he has meant to so many people over all these years.

It does not matter if it was at a high school gym in the 70’s tagging with Greg Valentine or in a cage with Blackjack Mulligan or wrestling Rufus R. Jones for an hour or whether it was the 80’s in the Charlotte Coliseum wrestling Barry Windham for over an hour or if the Horsemen were whipping up on Dusty Rhodes or in the 90’s headlining in Chicago or Korea with Inoki, or even now in the 2000’s, Ric Flair has always been THE MAN.

It was always something special when the “Champ” came to town. There are so many words that could be used to describe Ric Flair, but Legend is certainly fitting. That word, along with Icon, has been over used for many years quite frankly by many who do not deserve it, but that is not the case with Ric. I have been a fan from the first time I saw him in Charleston, S.C., against Wahoo McDaniel. To watch it on TV every Saturday was great, but up-close and live was indescribable. These incredible performers were larger than life and truly knew how to keep the people coming each and every week.

It has been a journey that has kept me a fan for over 30 years. The staple for me, though, has without a question been my adoration for the best of all times, the Nature Boy. He has been a constant over my entire life as a wrestling fan. There have been others to make claim to be the best or the greatest, but only one man can stand today and truly make that claim when it comes to professional wrestling.

Long before the days of sports entertainment, there were thousands of adoring and dedicated fans who filled arenas, high school gyms, coliseums, parking lots, ball parks, skating rinks or anywhere they set up the ring and saw their heroes, to quote the Nature Boy, “take each other to school.” In the midst of that action, in one of those venues, somewhere in Charlotte, Greensboro, Roanoke, Charleston, Greenville, Chicago, Tampa or any where else you can think of, you would find Ric Flair in the ring doing what he does best. It made no matter who the opponent was, you knew if you saw Ric you had just seen the best there was.

Today Ric Flair is the longtime fans last link to the past. He is “THE MAN” in so many ways and can truly boast of having wrestled the best all over the world. The respect and honor that Ric has garnered is well deserved. I am proud to have been able to watch this journey over all these years, and call Ric Flair a part of my life. He is like the old friend that you think of quite often and just say to yourself, “I hope they are doing well today.” Ric Flair is professional wrestling, and in this loyal fan’s opinion, always will be.

It is hard to imagine wrestling without the Nature Boy around, but as long his fans are alive the memories will live on forever. Thanks, Ric, you have given your all for so long, you will never know how much you are appreciated. Many have held belts over the years, but there will only be one “Real” Champion of Pro Wrestling and that is without any question the one and only, the kiss-stealin,’ wheelin,’ dealin’ son of a gun, Space Mountain himself, the Nature Boy Ric Flair. WOOOOO!!!!!!

My memories of Ric go back over 30 years. I was 4 years old the first time I saw Ric. He was driving down Interstate 26 heading toward Charleston County Hall to face Chief Wahoo McDaniel. This would be the first of hundreds of times over the next 30 years I would witness the “Man” in action. It was a joy to watch those great matches that unfortunately many will never get to see because they were not taped. The battles between Ric and all the greats of the past are like a who’s who of wrestling. He has truly faced them all, from Pat O’Connor to Bruiser Brody to Dusty Rhodes to Ricky Steamboat and, of course, Harley Race. The list could really go on and on for a very long time.

Some of my very favorite interviews over the last few years have been when Ric brings up the old days. One of my all-time favorite memories of Ric Flair comes from a day when he was not even there. It involved my, at the time, 3-year-old daughter Morgan, who Yes!, was named after the Nature Boy. It was her first day of kindergarten and I was greeted by the teacher when I went to pick her up and was asked the question, “What does your daughter know about Ric Flair?” Immediately I thought, “What did she do?” I went on to explain that Morgan had indeed been named after Ric and that wrestling had been a part of my life forever and she was familiar with it because of my involvement at the time as a promoter and sometime worker. The teacher laughed and said, “Now it makes sense.” I, of course, wanted to know what happened, so I asked what Morgan had done. The teacher explained that a little boy was picking on Morgan and had pulled her hair, and quickly Morgan turned around and grabbed this boy by the shirt and said, “I got my name from Ric Flair and I will kick your butt!” I have never been so proud; I nearly broke out into the strut and said WOOOO! Ric, my friend, your legend will live on forever. Thanks for the memories, you will never be forgotten.

Media Man Australia Profiles

Ric Flair

World Wrestling Entertainment
Pioneer black wrestler will be honored, BY JIM VARSALLONE - The Miami Herald - 23rd March 2008

A Pembroke Pines man and former professional wrestler will be inducted into the WWE Hall of Fame by his son, Dwayne 'The Rock' Johnson.

A former pro wrestler who helped pave the way for blacks to enter the field -- and who endured racism, abuse, even death threats -- will be inducted into the WWE Hall of Fame on Saturday at Amway Arena in Orlando.

Dwayne ''The Rock'' Johnson will do the honors, inducting both his father, Rocky ''Soulman'' Johnson, 63, who lives in Pembroke Pines, and his late grandfather, Peter ''High Chief'' Maivia (1937-82).

Dwayne Johnson credits both men for his success in football, professional wrestling and the movies.

The World Wrestling Entertainment honors will take place during WrestleMania weekend in Orlando.

Rocky Johnson started wrestling in the 1960s during tense times of prejudice and racial tension, especially in the South.

''Some guys didn't want to wrestle me because I was black,'' Johnson said. ``Others would try to make me look bad.''

Johnson was a ''babyface,'' or good guy, who competed against ''heels,'' who played the role of bad guys.

Still, because of his color, he endured plenty of abuse from pro wrestling fans.

''It was very different for me when I first started wrestling,'' said Johnson, who was born in 1944 in Nova Scotia. ``The biggest change for me was going to the South. I would always walk with my head up, never put my head down. There were things promoters wanted me to do because I was black, and I wouldn't do it.''

In the 1960s, there were probably five well-known black wrestlers in the United States -- Bobo Brazil, Sweet Daddy Sika, the Black Panther, Bearcat Wright, and Johnson. Most worked in the North.

The South was a good region for professional wrestling, but some Southern promoters refused to hire black wrestlers.

In pro wrestling, combatants are supposed to protect each other in the ring while making the action and tension appear believable. Some of Johnson's opponents would hit him for real.

''They wanted to hurt me,'' he said. ``They wanted me to leave the area and quit the business. They didn't want me to go over because of my color.''

With his amateur boxing background -- he sparred with Muhammad Ali and George Foreman -- Johnson was able to handle himself if things got out of hand in a match.

But a black man wrestling in the South in those years took a real risk.

Some promoters in places like Alabama told Johnson he would never be a champion. So he just left and worked elsewhere.

In Tennessee, white promoters and wrestlers ridiculed black combatants on TV by making them eat chicken and watermelon, Johnson said. They referred to them as ''Sambo'' and ''boy.'' They made them walk like a monkey or act like a gorilla.

TOOK A STAND

Black leaders eventually took a stand, forcing a TV station in Memphis to pull a wrestling show after a scripted tar-and-feather skit.

''To get respect, you have to give it,'' Johnson said. ``I was not going to respect them if they were not going to respect me.''

Following the famous Muhammad Ali-Antonio Inoki boxer-versus-wrestler match in Japan, Jerry Lawler wanted Rocky to face him in Memphis, billed as a boxer-versus-wrestler matchup.

Johnson was reluctant but eventually agreed.

Johnson versus Lawler sold out the Memphis Coliseum -- actually turning away 5,000 people, which nearly led to a riot.

''Since I was 17, I wanted to be a pro wrestler,'' Johnson said. ``My sister-in-law [Audrey Jones] told me to be like Martin Luther King and follow your dreams.''

Johnson's muscular physique and quick hands and feet excited fans.

In the 1970s, Johnson overcame color barriers to become the first black champion in Texas and later won belts in Georgia and Florida. One of the most decorated black wrestlers in history, he was the first African American to win the U.S. title in San Francisco.

Most notably, Johnson teamed with WWE Hall of Famer Tony Atlas in 1983, and they were the first black tag team champs in the North-based World Wrestling Federation, now known as WWE.

Ron Simmons officially became the first African-American world champion in 1992 in World Championship Wrestling.

Bobo Brazil actually won the NWA world title in 1962, but it was not recognized. In 1998, Johnson's son, The Rock, became the first African-American world champ in WWE history.

SAMOAN WRESTLER

Where Rocky Johnson helped pave the way for African-American wrestlers, the late Peter ''High Chief'' Maivia did the same for Samoans.

Maivia, who was born in 1937, was a Samoan professional wrestler who debuted in 1963, wrestling throughout the South Pacific and Hawaii before moving to the continental United States. He won the National Wrestling Alliance tag team championship and the U.S. title and the Texas title.

He also had a part in the 1967 James Bond film You Only Live Twice.

Rocky Johnson married Maivia's daughter, Ata. Their son is Dwayne ''The Rock'' Johnson.

''It's fantastic to be inducted with my father-in-law [Maivia], who helped train me,'' Johnson said. ``I'm very, very proud of that. He also went though a lot, and he opened the door for the Samoan wrestlers.''

The WWE Hall of Fame is the pinnacle of the sports entertainment business, similar to a Lifetime Achievement Award.

Media Man Australia

WWE

The Rock

Sunday, March 23, 2008

Ring Posts - Q&A with Shawn Michaels - Baltimore Sun

Shawn Michaels has earned the monikers “The Showstopper” and “Mr. WrestleMania” for his show-stealing performances on sports entertainment’s biggest stage. On March 30, Michaels will compete in his 15th WrestleMania, but this one is perhaps the most special to him. Michaels will be facing Ric Flair, the man he idolized as a youngster, in a match that very likely will be the final one of Flair’s legendary career.

I spoke briefly with Michaels about the match and his legacy at WrestleMania in a phone interview this afternoon.

You have wrestled Ric Flair before, but can you put into words what it means to you to be facing him at WrestleMania in what could be his final match?

There’s just an emotional thing here for me and for Ric that I think is probably hard for a lot of folks to get a hold of. I’m going in there with a guy that, when I was 16 years old, I sat in front of the TV and I said, “Gosh, I want to be just like him. He embodies everything I want to be. Everything I picture the wrestling life to be, he’s it.” Fast-forward 20-some-odd years later and to be a grown man and be able to call him my friend – we’ve gotten so close with each other in the last several years – and then for him to handpick me to try to get him his greatest moment. I take it so seriously and so personally because of what he’s meant to me in the past and what he means to me now as a friend, and what he’s created in this industry. I know there are so many people that believe he ought to be honored and set apart, and to be the guy that needs to get that done, on the one hand, it’s wonderful. On the other hand, I go, “Gosh, I wish I wouldn’t have been calling myself ‘The Showstopper’ and ‘Mr. WrestleMania’ all these years. I’ve really worked myself into a shoot this time.”

I’ve always gone into WrestleMania, and most of my matches and pay-per-view matches, where no matter what I was feeling on the inside – there have always been nerves and things like that – but I always went in on the outside feeling 7-feet tall and bulletproof. This is the first time that I’m visibly shaken. Can I honor him? Can I do what I really believe he deserves, and can I make it happen for him? Because I want to. There’s a strange emotional thing going on for me that I’ve tried to detach myself from as best I can, but it’s still there. There’s still a part of me that’s 16. Everyone wants me to bring my best, and to do that would mean him leaving this industry forever. Being the guy that did that, and I recognize that there’s a whole show that goes with that, but bittersweet is the only way that I can describe it. There’s an inner conflict going on with me the likes of which I’ve never really had before because there are so many real emotional levels with me. The idea of Ric Flair not being in this industry is something that I don’t even know if I’m prepared for.

I remember a TV match in 1991 or’ 92 that you had with Ric when you were still part of The Rockers. You were a young guy at that point and not yet a singles star. What was it like to work with your idol at that stage of your career?

He had been in the company for a short time and that was our first chance to get to meet each other. That was when I first began to tell him sort of how I felt about him and his impact on my life. At that time I hadn’t become an established anything yet other than a tag-team guy. I think it was one of those things that he had probably heard before and was flattered by. When we went out there, it was business as usual for him. Obviously, me, I was giddy, and it was the fastest eight minutes of my entire life. It wasn’t that long of a match, but it was something at that point in my life that I held very precious. It was like, “Holy cow, I’m in there with ‘The Naitch.’ I’m in there with this guy that I watched.”

The thing that always sort of brings me back to reality is that I’ve got this buddy, Kenny, who was there with me when I was 16 years old watching Ric. And he called me way back then and said, “I can’t believe you wrestled Ric Flair.” And, of course, now to fast-forward so many years later, and we still talk, and he’s like, “Holy cow, Shawn. Can you believe it? He might be having his last match.” There’s still a part of me that I keep tucked away and hidden here in Texas that’s still 16 and chatting with my buddy Kenny about the fact that I’m wrestling Ric Flair at WrestleMania XXIV. I was giddy then. Now, when I talk to Kenny he gets me giddy about it. But the harsh reality is that Ric Flair has always been a part of this business for as long as I can remember. Of all the interest that I’ve ever had in this line of work, he’s been involved in some aspect of it. And the idea of him not being in there – I feel like the old couple that when one of them goes, the other one loses their will to live a little bit. And I really have to wonder, as goofy as it sounds, how much more I’ll want to go on if he’s gone.

I’m in the midst of counting down the Top 20 WrestleMania moments on this blog, and, not surprisingly, you have been involved in several of them. If you had to pick just one, what would be your favorite WrestleMania moment that you were a part of?

Wow. Gosh, that’s always been a hard one for me. I suppose I always have to go back to the ladder match [with Razor Ramon in 1994] because I think that’s the one that sort of put me on the map. That’s the one where people said, “You know what? Thus guy could be a player.” I really have to credit that one for taking me to that next level. I don’t know that any of those other WrestleMania moments would have been possible had I not been in that match.

The plan for the main event at last year’s WrestleMania was John Cena vs. Triple H, but you were inserted in Triple H’s spot after he got hurt. Had he not been injured, what was the plan for you at WrestleMania?

At that time, like every other WrestleMania, there were a couple different ideas. That’s sort of how it’s been with me every year. … The last call I got before Hunter went down was, “Well, we’re thinking about maybe you and King Booker, but we’re also thinking about maybe putting you in the Donald Trump thing. How would you feel about that?” I was like, “Well, Donald Trump and Vince [McMahon] will probably get all the focus and it doesn’t really matter who you put in the match.” Those were the two talked-about scenarios. Just like it was with every other WrestleMania before that, I was like, “That’s fine.” I landed in the main event at WrestleMania XX, which wasn’t really a discussed thing. They brought to me the [Kurt] Angle match years ago. So, things have just slowly gotten better each time. The only one that I’ve ever requested on my own was [with] Vince McMahon, because, for one WrestleMania, I wanted to be in a match where I didn’t have all the pressure of having to tear the house down.

Although it still did.

And I appreciate that, but it’s a lot easier to go in when the sights are set sort of low. Again, that’s when that whole “Showstopper” and “Mr. WrestleMania” thing works against you. I’m at a point in my life now where I don’t know that I enjoy the pressure-cooker as much as I used to. So, I’d love to have a WrestleMania where all the pressure in the world wasn’t upon my shoulders. Apparently it’s not going to happen this year, that’s for sure. I’m looking forward to a day, if it ever comes, when I can maybe be just “plus one other exciting match.”

Media Man Australia Profiles

Shawn Michaels

Ric Flair

WWE

Wrestling

Thursday, March 20, 2008

US wrestling girds loins for Asia, by Simon Canning - The Australian - 20th March 2008

THE World Wrestling Entertainment company, purveyor of brands such as RAW, Smackdown, Royal Rumble and Wrestlemania, has opened its operations in Australia, setting up a beachhead for the assault on the on the burgeoning Asian market.

The publicly listed company, 70 per cent owned by the McMahon family and its patriarch, wrestler Vince McMahon, boasted 2007 revenue of $US485million ($525 million) and has pinned its future on international expansion.

Jonathan Sully, a former executive with toymaker Hasbro in Europe, has set up the Sydney office to leverage WWE events, broadcasts on Foxtel and licensing agreements in the region.

He said the future growth of the business could no longer be conducted from the company's US headquarters.

"We were very successful through the 1980s and into the 1990s running an international business from Stamford, Connecticut," Mr Sully said.

"In 2002 we established our UK office because as our business has grown we have not been able to manage local requirements from Stamford. So our first beachhead towards driving international revenue was the UK beachhead with a full global remit in mind.

"We are a one-brand business, but that brand proliferates across many different areas. So we go from TV, then a subset of TV being pay per view, which is really something that Vince McMahon started. Then there is the live events, and you should view those live events as the heart and soul of our business, so you can't divorce live events from our TV program."

Mr Sully said WWE decided to set up operations in Australia in part because of its strong affiliation with Foxtel.

WWE shows are among the highest rating on Fox 8, while the regular pay-per-view events have become a mainstay of the Main Event channel.

But WWE will not be creating a localised version of the show, with audiences interested in the American superstars, not a second-rate local wrestling product. The first marketing initiative for the new operation is the promotion of Wrestlemania XXIV, which broadcasts on Main Event on March 31.

Last year the live event was bought by nearly 1.2 million households globally, making it the highest earning Wrestlemania in the event's history.

Australia held the only three events outside the US or Europe, and this year the number of international events will rise from 26 to 75-80. Mr Sully is charged with marketing Smackdown, this year's live tour of seven Australian cities.

WWE in Australia also has secured its first local sponsorship agreement with Visa Entertainment, offering cardholders first choice of tickets.

WWE (originally WWF until the company lost its own wrestling match with the World Wildlife Fund) emerged out of regional wrestling wars in the US in the 1960s, '70s and '80s.

Under the guidance of third-generation wrestler McMahon, WWE expanded into a travelling circus running 52 weeks a year across the US. In the 1990s McMahon entered into a no-holds-barred fight against Ted Turner's World Championship Wrestling. WCW was finally pinned by WWE in 2001 when AOL Time Warner sold the business to the McMahons for $US7 million. While some observers are critical of the levels of violence that run through the wrestling shows, Mr Sully said there was a strong moral thread of right and wrong that underpinned the tightly scripted shows.

Indeed, he admitted WWE had largely abandoned any pretence that the action was real, despite the undeniable athleticism of the wrestlers.

"We are the longest running soap opera in history," he said.

"Not only are we a sports brand, we are an entertainment brand, and it is that peculiar hybrid that has sustained us over the course of time. That is why we are a perennial."

On the weekend the entertainment roots of WWE were underlined when McMahon was given his own star on the Hollywood Walk of Fame, right next to Kermit the Frog.

Media Man Australia Profiles

World Wrestling Entertainment

WrestleMania

Monday, March 17, 2008

Countdown to WrestleMania: Citrus Bowl's transformation is already under way
A crew of 100 is working 16 hours a day to bring WrestleMania to life on March 30.

by Andrea Adelson | Sentinel Staff Writer - March 16, 2008



The Citrus Bowl has seen the Rolling Stones rock on its field, the University of Central Florida win big games and Olympic soccer bring chats of Ole!

But nothing has quite prepared the graying old stadium for one of the biggest spectacles to be featured inside her concrete walls: WrestleMania 24. Production already has started to transform the rundown 70,000-seat venue from drab to glam come March 30 -- even if it is for just one evening.

So how exactly does one mask the various problems the Citrus Bowl presents to WWE when it comes to putting on its biggest show of the year? Lots of steel beams, lights, video boards and -- what else -- pyro.

"It's going to be a big, great show with stuff people have never seen before," said Brian Petree, WWE production manager.

Right after WrestleMania 23 ended in Detroit last year, the WWE started planning for Orlando. That meant figuring out how to handle an outdoor venue -- considering this is the second time WrestleMania will be held outside. The first was in Las Vegas in 1993.

Petree did his first walk through of the Citrus Bowl last April. The design team started to figure out how it would plan for weather, including rain and wind, and also how it would design the entire show. In Las Vegas, a tent was set up over the ring to guard against the elements.

But this time, WWE decided to take it another step.

It will build a steel roof to go over the ring, not only to protect the wrestlers should it rain, but also so it can hang lights and a massive video board. Another steel structure will be built on the north end of the stadium, where the performers will make their entrance onto the field.

A large video board will hang from that as well. The steel beams were built in Belgium and are being shipped over. Many of them were custom made. Petree declined to say what it will look like, because WWE guards its design plans so fans can be surprised when they watch the show.

When asked whether the steel-roof structure will obstruct views from the bleachers, Petree said, "Every seat is going to be a good one because of video reinforcement."

The steel structures will begin taking shape Monday, when three to four cranes start hoisting beams into place. But the first pieces started coming together Wednesday, when WWE began the transformation of the bowl.

The first thing that had to be done was putting down heavy-duty plastic flooring over the entire field, not only to protect the grass but to provide seating and a strong enough foundation to start building the steel structures.

After the floor is done, it is scheduled to take about a week to bolt the steel structures into place and build the rest of the infrastructure. Once that is done, the show elements of lighting, video boards, sound and the ring will go into place.

The lighting is a huge deal because the show is outside. Petree said they are going to use as many video boards as they can because it serves as one of the main sources of lighting. There also will be lights over the ring, main entrance way and on platforms around the Citrus Bowl.

To make sure there is enough power for the lights and sound, WWE will use up to seven generators. It also has worked closely with the city to make sure everything it plans to do with the stadium is safe.

The plan is to have everything done by March 29, so there can be rehearsals to test all the technical parts of the show. The production schedule also has built in days for weather delays, and is longer than last year because there are so many more pieces to build.

That also includes an entire tent city outside the north end of the stadium to serve as a backstage area. Because WWE chose to use that side for its big entrances, it had to build something because the locker rooms are on the south.

The mini-city is about 40,000 square feet. WWE worked with a local company to bring in tents with air conditioning and floors, trailers, VIP areas, showers and restrooms. WWE also will do some events at Tinker Field before WrestleMania, so it needed a large enough space to accommodate many people.

To make all of this happen, there are about 100 people working 16 hours a day from now on to make sure everything is done on time. Perhaps most impressive, the WWE team had to come up with plans while also working three shows a week and setting up pay-per-view events.

"It's a lot of fun, though," Petree said. "We get excited when the show starts and everything works as it's supposed to. We still get goose bumps despite the fact that we've been working week after week."

For all of the challenges the Citrus Bowl presents, it does have one advantage over bigger, nicer domed stadiums.

"The pyro and the fireworks are going to be amazing," Petree said. "Having a big bowl that's outdoors -- you can imagine. I shouldn't say any more than that."

Once the show ends, it will take three to four days to break down the elaborate set, and the Citrus Bowl will go back to hosting supercross events and football games. Then WWE will start thinking about WrestleMania 25.

But Orlando won't forget WrestleMania.

"We are starting to talk with WWE about bringing WrestleMania back, hopefully in 2012 and beyond, with renovations to the Citrus Bowl being very appealing for the future," said John Saboor, president of the Central Florida Sports Commission.

That might all depend on how everything goes March 30.


Andrea Adelson can be reached at aadelson@orlandosentinel.com.

Media Man Australia

WrestleMania

WWE

Sunday, March 16, 2008

Wrestling Exec Vince McMahon Gets Star - AP - 15th March 2008

LOS ANGELES (AP) — It was a smackdown — Hollywood-style.

Vince McMahon, the promoter who helped turn professional wrestling into prime-time TV entertainment, got a star on the Hollywood Walk of Fame on Friday.

He humbly thanked wrestlers and fans before shifting into the cocky, evil Mr. McMahon persona he uses on World Wrestling Entertainment telecasts.

"I already know I'm a star," he said, drawing cheers from the crowd. "I'm the biggest star of all time."

McMahon, WWE's owner, was honored in the television category.

He has often appeared in the ring himself and helped wrestlers such as Hulk Hogan and The Rock become mainstream show business stars.

Media Man Australia Profiles

Vince McMahon

World Wrestling Entertainment

Sunday, March 09, 2008

Random thoughts while battling an eye infection that has returned after an almost 3 year absence (Credit: JR's Blog)


I’m taking powerful eye drops (a form of a steroid…gasp) every hour that I am awake that should have me good to go by Monday night’s big 3 hour RAW, that will most certainly have Wrestlemania 24 implications. I’m just thankful I’m not driving from Oklahoma to Milwaukee this week or that would be an adventure.

I’m looking forward to seeing our old pal Gordon "Red" Batty and his son in Milwaukee. Red is the equipment manager for the Green Bay Packers and is honoring me with a signed Brett Favre Packers jersey that we will hang in our newest J.R.’s Family Bar-B-Q, which we hope opens in mid April even though my money is on May 1.

Speaking of Favre, did you see the Sports Illustrated piece comparing #4 to the "Nature Boy" this week. Fun piece and it was obvious the author was a Flair fan at some point in his life. Of course, the expected and obligatory dig from the legit sports guy was present but all in all it was a fun read. Check it out on SI.com.

Wrestling lost one of its classiest and toughest competitors this week with the passing of Don Curtis. Don was a great collegiate wrestler and football player and is one of the very few men I have never heard his peers say one negative word about. In the wrestling business that is virtually an impossibility, with all the jealousy and insecurities that often times exist in the old locker room. Don and Mark Lewin made a superb tag team and Don eventually became Eddie Graham’s promoter in Jacksonville for many years. Don was a bona fide credit to the business and if wrestling had more men in it like Don Curtis it would be much better off.

Pet Peeve of the Week…..no time limits for the vast majority of wrestling matches. Time limits make the sports entertainment presentations have a little more "sport" to them and add to the sense of urgency. Point made…soap box stored.

I get asked questions all the time from wannabe wrestlers about how to go about training. There are several good schools that offer legit training, but one suggestion is to investigate www.OVWrestling.com and contact Danny Davis in Louisville. Danny is producing two TV shows a week in addition to all the in ring training and Davis is one of the best, most honest guys around.

One of my favorites, Larry King, will have a Wrestlemania themed show next week on CNN featuring Vince McMahon, John Cena, Floyd Mayweather, Jr., and Chris Jericho, who could well steal the show. I’m kinda surprised that the King of Talk did not request Maria considering her Playboy cover is every where as we speak and Larry’s fondness for lovely ladies. Larry was known to be quite the ladies man in his day and his former makeup artist in Atlanta and former WWE Superstar, Terri Runnels, has shared many a hilarious story on the talk master.

John Legend will sing "America the Beautiful" at Wrestlemania 24 which could have eliminated the ultra talented legend from being on Lilian Garcia’s Christmas card list. :)

Wrestlemania will be "Posse Central" with the likes of "Money" Mayweather, 50 Cent, John Legend, Kim Kardashian (Reggie Bush??), and one of our all time favorites, Snoop Dogg. WM24 catering should be an interesting place to hang.

Just thinking out loud here, but if Kim Kardashian, reality TV star, were a wrestler would she use the "Stink Face" as her finishing maneuver? She has the equipment for it, not that it’s a bad thing by any stretch of the imagination.

Have you caught "The Dirt Sheet" starring John Morrison and The Miz on www.wwe.com lately? It has been entertaining and it wouldn’t hurt my feelings to see it make its way to ECW TV. I wish Morrison and Miz would be traded to RAW.

I received a wonderful signed copy of Bret Hart’s autobiography and it is definitely a "must read," just as most sane people have said. I don’t do book reviews per se, but this is one helluva read and I have much admiration and respect for Bret for his tireless efforts in telling a thorough and honest story. If you are a fan of wrestling to any degree, this is one book I strongly suggest you read. Chris Jericho’s is another. I am looking forward to getting some tights, etc from Bret to frame and hang in our new restaurant. It is great seeing "The Hitman" making appearances at fan conventions on occasion, which is an indicator that he is feeling better. I really miss seeing Bret wrestle I can tell you that.

I spoke with the Rock recently about the hiring of the new Athletic Director at Rock’s alma mater, the University of Miami, where the Great One has donated a ton of cash to help endow scholarships and improve the athletic facilities. My friend Kirby Hocutt, formerly here at Oklahoma, is the new head honcho at "The U" which should make every alum very happy. Rock is jacked about being a part of the WWE HOF Ceremony on Saturday March 29. I am not a TV programmer, but I can’t see how the entire HOF Ceremony shouldn’t be televised as it can’t be any worse than the never ending story known as the Academy Awards Show. Perhaps next year MyNetworkTV, Sci Fi, or USA will step up to the plate and cover the bulk of the festivities. ESPN does a nice job covering the Pro Football Hall of Fame so why not the WWE HOF becoming a major TV event?

As we mentioned here several weeks ago it should come to no one’s surprise that Bobby Lashley is training to compete in the MMA and will be a viable commodity for some MMA organization to bid for and Lashley using TNA as a little leverage for a big money MMA deal is predictable, but smart. Bobby’s MMA window is closing as he isn’t a kid fresh out of college and he needs to hit for a big lick of cash sooner than later in MMA. Pro wrestling will always be there if and when Lashley decides to go back into the ring. Lashley is an intense and gifted athlete whose skills and comfort level may well be best suited for MMA and I wish him well. I like it that he is taking his time, training, and allowing the offers to be fielded as they come. Lashley should have plenty of suitors.

It would be nice to see some fireworks between Mayweather, Jr. and the Big Show Monday night at their weigh in on RAW. This concept might be risky, because I don’t think "Money" has totally gotten just how powerful the 400 plus pound Big Show is and the fact that Floyd is going to scoop into WM24, make a HUGE payday and bolt while Show is going to stay in the WWE for the foreseeable future and continue to earn a living. I have known wrestlers in the past who would "go into business for themselves" in matters such as this to protect their individual persona’s. The problem is if Show manhandles "Money" prior to WM24 would Floyd want any more on March 30? Floyd has not endeared himself to the WWE locker room or so it seems. I could be wrong on that assessment, but that’s one man’s opinion.

Finally, last week the Mrs. and I lost our 18 year old cat Molly that we nicknamed "Molly 3:16′ after she "kicked out" of an illness many years ago. We adopted Molly when she was 7, while living in Connecticut. With my corporate work load and travel schedule, Molly was my wife’s constant pal and kept her company while I was away. I never liked cats before we gave Molly a home, as growing up with a redneck, hardass father we were not allowed to have any pets in the house. Molly won me over and it was heart breaking to have to put her down after she suffered what is thought to be a series of strokes. I realize that in today’s world of controversial feedback from fans that this subject will likely be lampooned which is fine. I felt like I owed it to my wife Jan, Molly and all our friends and the wrestlers that had visited our home over the years that Molly entertained to mention her passing.

Thanks for checking out our site and for doing a little business with us in our never closed on line store. Don’t be afraid to bring any J.R.’s Family Bar-B-Q signs to TV events as "baby needs new shoes". Yes, this site is an infomercial waiting to happen, but we hope we provide enough infotainment to keep everyone happy. If our gratuitous plugs anger some of you then by all means avoid this site like the plague and continue to send your heavy handed feedback to other wrestling websites. For the other wrestling sites that help us promote our Bar-B-Q business via this site we are very grateful. Also please keep your questions and comments coming as we are doing our best to keep up with the new Q&A section of our site. There’s our webmaster and yours truly currently working on the site so it is easy to see that we can get a little behind from time to time and it is physically impossible to answer all the questions we receive, but we will continue to do our best. We have several specials in our store and are selling more Bar-B-Q Sauce, Beef Jerky and our soon to be famous "I’ve Got Big Nuts" T shirts, ready to ship asap.

Boomer Sooner!
J.R.

Media Man Australia Profiles

J.R.

WWE

WrestleMania
WWE Saturates The Marketplace, by Linda Haugsted -- Multichannel News, 3/10/2008


Aerial advertising, TV commercials, video-on-demand snippets, direct mail, bus wraps, in-store toy displays, radio promotions, even a sweepstakes for a customized motorcycle: It will be hard for viewers to ignore the fact that Wrestlemania 24 will be held March 30 in Orlando, Fla.

World Wrestling Entertainment is adding more elements each year in order to top the previous year’s buy-rate. The goal now: to beat the 1.2 million buys recorded for the 2007 event.

Continued, growing interest is primed by the stories created for the wrestlers, stunts (such as last year’s “feud” between Vince McMahon and Donald Trump) and marketing, said WWE executive vice president of marketing Geof Rochester.

This year’s “stunt” is a match between welterweight boxer Floyd Mayweather Jr. and 7-foot-tall WWE wrestler Big Show.

The marketing is massive and multi-layered, he said.

Affiliates including DirecTV, Dish Network, Comcast, Time Warner Cable, Charter Communications, Cox Communications and Cablevision Systems have signed up for a promotional campaign that will result in one viewer winning a custom-built WWE motorcycle from Orange County Choppers.

Subscribers in participating systems will be targeted with 2 million direct-mail pieces. Rochester called that a 30% increase in mail over last year.

Guides and bill ads will reach 9 million homes; cross-channel spots will air in 10 million homes. The effort will be supported in 30 markets with radio promotions.

Charter and Comcast will boost visibility in some of their markets by participating in WWE’s Community Champions, where cause-related activists will be nominated for a chance for a trip to Orlando for the wrestling event.

The market around the Citrus Bowl will be especially saturated. DirecTV’s new blimp will hover over three NASCAR races this month, showing 2-minute clips, six times per hour. Also, local affiliate Bright House Networks helped WWE gain access to 70,000 local hotel rooms to offer three-minute promotions for the event.

The partners also worked together to rent a patch of land near the Orlando airport so arriving planes will see the WWE logo depicted on the plot, Rochester said.

In all, WWE will try 40 to 50 tactics to spread the word.

Media Man Australia Profiles


WrestleMania


WWE

Foxtel

Main Event TV

Friday, March 07, 2008

Top 5 WrestleManias - #4, By ERIC GARGIULO - phillyBurbs.com

The countdown to the biggest show of the year in pro wrestling is on. WrestleMania is to pro wrestling what championship games are for professional sports. No matter how may pay-per-views the WWE may hold in a year, WrestleMania is always the biggest. In counting down to the big event, I will take a look at my top five WrestleMania shows of all time.

The criteria in determining the top five is a little complex. For one, I look at historical significance. The first WrestleMania is historic as the original and gets high consideration on that alone. Other WrestleMania shows may be historic for crowd attendance, availability, a particular point in wrestling history, matches, appearances, or a variety of other reasons.

There are a lot of great matches from WrestleMania but only a few are the greatest. It is common for a terrible WrestleMania to be looked upon far more favorably years later due to one great match. One great match can make a WrestleMania and put the show in the history books forever.

Star power is the third component to the mix. The power of the stars may be just as much about wrestling star power as it is power from the outside world. There is a big difference in a WrestleMania stacked with great stars as opposed to a show without a Randy Savage, Hulk Hogan, Roddy Piper, Steve Austin, The Rock, Bret Hart, etc. One doesn’t make a show, but a collection of stars is something that can truly make a WrestleMania special.

4 – WrestleMania XXI “WrestleMania Goes Hollywood” 04/03/05 Los Angeles, C.A.

WrestleMania 21 took place at the Staples Center in Los Angeles, CA. This was the fifth WrestleMania to take place in the Southern California region. WM 21 was the fastest sellout in company history. Tickets for this show sold out in less than one minute. WrestleMania also generated a 2.46 buyrate, which is the largest in WrestleMania history.

This show was built around one match with one of the biggest undercards in WrestleMania history. As a package, this was truly a super show and something for everyone. However, the WWE title match between Batista and Triple H was the showcase. Some will argue that the WWE have not booked an angle so well since this feud.

Batista won the Royal Rumble, thus giving him a shot at the champion. The speculation following the Rumble would be whether Batista would use the opportunity to challenge Triple H or SmackDown’s champion, JBL. The answer would come during one of the greatest angles in Raw history. It would be Triple H getting the thumbs down and a beating by Batista. The match was on and it was signed for WrestleMania 21.

The match was better than anyone had expected. The match was so good, that subsequent rematches made this one of the most successful series of matches in company history. Batista would beat Triple H for the WWE title on this night. A Batista Bomb ended a bloody war between these two. Even after a war, these two still couldn’t steal the show.

Kurt Angle and Shawn Michaels would wrestle for the first-time in what would be a dream match for wrestling fans. The match started with an angle at the Royal Rumble and would blossom into one of the greatest matches in WrestleMania history. Fans expected a lot from two guys as athletic and exciting as these two, and they got it. Kurt Angle made Shawn Michaels tap out in the first of what would turn into a trilogy. Kurt Angle said it best the next week on SmackDown. Angle claimed he was arrested after the match by the cops for stealing the show.

WrestleMania 21 was also the coming out party for John Cena. Cena took his next step on the ladder to greatness. At WrestleMania 20, Cena was in SmackDown’s semi-main event beating the Big Show for the U.S. title. This year he was in the SmackDown main-event challenging JBL for the WWE world title. The two had a very good match which was mostly Cena taking a beating. However, a lucky FU and a 1-2-3 later and Cena was now the world champion.

Randy Orton would also take his place in the spotlight with a big WrestleMania match. The self-proclaimed legend killer took his shot against the Undertaker. The match was special because the Undertaker wrestled on SmackDown, while Orton wrestled on Raw. The match was seen as an inter-promotional dream match as both wrestlers would attack each other on one another’s shows in some great angles.

Orton gave the Undertaker a hell of a match. A great WrestleMania moment came from this match when Orton slid out of a Tombstone and hit the RKO for a close 3 count. Old school fans got a nice surprise at WM 21. Orton’s father, Cowboy Bob Orton did a run-in and nailed the Undertaker with the infamous cast. This would not be enough to keep the dead man down. Undertaker reversed Orton’s own Tombstone to go 13-0 at WrestleMania.

Other notables from the show included the return of two of the four men involved in the main-event of the first WrestleMania. Both Hulk Hogan and Roddy Piper made appearances on the show. Akebono and the Big Show also wrestled in the first (& hopefully last) Sumo Match on a WrestleMania. Edge won the first-ever Money in the Bank match which earned him a title shot. Edge would wait almost one year before using the shot and defeating John Cena for the WWE title.

WrestleMania 21 truly moved the ladder for several superstars within the WWE. The impact of this WrestleMania continues to be felt today in the WWE. Without this WrestleMania, it is arguable whether the faces of the WWE would look different today. The torch was passed at WrestleMania 21 to John Cena, Batista, Randy Orton, and Edge. If not for WrestleMania 21, the fabulous four may look differently in today's WWE. The legacy of this WrestleMania is one that will last forever.

Complete Results…
Booker T won a “battle royal.” Also in the match were: Akio, Danny Basham, Doug Basham, Rob Conway, Simon Dean, Spike Dudley, Sho Funaki, Sylvan Grenier, Charlie Haas, John Heidenreich, Hardcore Holly, Hurricane, Mark Jindrak, Orlando Jordan, Paul London, Chris Masters, Maven, Nunzio, William Regal, Luther Reigns, Rhyno, Rosey, Scotty Too Hotty, Gene Snitsky, Yoshihiro Tajiri, Tyson Tomko, Val Venis, and Viscera.
Rey Mysterio pinned Eddie Guerrero (12:39).
Edge beat Chris Benoit, Christian, Chris Jericho, Kane, and Shelton Benjamin (15:17) in a “money in the bank ladder” match.
Hulk Hogan attacks Muhammad Hassan & Khosrow Daivari after they had attacked Eugene.
The Undertaker pinned Randy Orton (14:14).
WWE Women’s Champ Trish Stratus pinned Christy Hemme (4:11).
Kurt Angle beat Shawn Michaels (27:25) via submission.
“Piper’s Pit” with Steve Austin and Carlito.
Akebono beat The Big Show (1:02) in a “sumo” match.
John Cena pinned John Bradshaw Layfield (11:26) to win the WWE Title.
Hall of Fame Introduction: Nikolai Volkoff, The Iron Sheik, Jimmy Hart, Bob Orton Jr., Paul Orndorff, Roddy Piper, & Hulk Hogan.
Batista pinned Triple H (21:34) to win the World Title.

Order the WrestleMania XXI “WrestleMania Goes Hollywood” DVD by clicking here.

Eric Gargiulo writes about pro wrestling, MMA and more in his blog, The Camel Clutch. He can be reached by e-mail at egargiulo@phillyburbs.com. Eric's "Pro Wrestling Radio" airs on WBCB 1490 AM every Saturday from 12:05-1PM/EST and can be heard live online at http://www.wbcb1490.com

Media Man Australia Profiles

WrestleMania

WWE
WrestleMania attracts Snoop Dogg - Reuters/Hollywood Reporter - 6th March 2008

LOS ANGELES (Hollywood Reporter) - Musicians Snoop Dogg and John Legend, and actress Raven-Symone will be involved in World Wrestling Entertainment's annual WrestleMania XXIV extravaganza later this month as it continues to attract celebrities in guest roles.

The March 30 pay-per-view event at the Citrus Bowl in Orlando will also feature boxer Floyd Mayweather in a match with 7-foot, 399 pounds wrestler Big Show.

Legend will kick off the event by singing "America the Beautiful." Snoop Dogg will serve as celebrity ring announcer for a "BunnyMania" match featuring female wrestlers who have appeared in Playboy.

Raven-Symone, who stars in the upcoming comedy "College Road Trip," will host a wish-granting event as well as a "Bacon, Bagels and Biceps" brunch during WrestleMania weekend.

Reuters/Hollywood Reporter

Media Man Australia Profiles

WrestleMania

WWE

Sunday, March 02, 2008

The Softer Side of Wrestling’s Showman Extraordinaire, By ELIZABETH MAKER - The New York Times - 2nd March 2008

MANY words come to mind when describing Vince McMahon, chairman of World Wrestling Entertainment Inc., but for the millions who watch him on television, as he hurls insults and lewd taunts at the wrestlers or the audience, “marshmallow” is probably not one of them.

But that’s how Linda McMahon, his wife of 41 years, sees him: “He’s a marshmallow, a real pushover, a total sweetheart.”

It was Valentine’s Day, and Mr. McMahon had just delivered a bouquet of yellow roses to his wife, the company’s chief executive, at her office in the 114,300-square-foot W.W.E. headquarters in Stamford. “This is the side of Vince McMahon that most people don’t know,” she said. “But I guess that’s good; people love to hate him.”

Mr. McMahon, 62, a two-time world champion wrestler and third-generation wrestling promoter, is better known as the broad-shouldered, insult-spewing narrator in the ring. On this day, he smiled at his wife and spoke softly about the success of his family and his multimillion-dollar business.

Just two days before the interview in his offices, the publicly traded company announced revenues of $485 million in 2007.

Mr. McMahon credits his wife and his 600 employees for the company’s success.

“It’s a team, and we all go by the motivation that we’re here to put a smile on people’s faces,” he said.

The company plans to break ground this summer on a $70 million project that will almost triple its 39,000-square-foot television studio here.

The studio just completed a $20 million upgrade that allows high-definition programming for its three shows: Monday night’s “Raw” on the USA network; Friday night’s “Smackdown” on the CW; and Tuesday night’s “Extreme Championship Wrestling” on the Sci Fi Channel.

How such a boorish blend of athleticism and absurd acting added up to Mr. McMahon’s financial success can perhaps best be explained by someone who knows the formula well, the real estate mogul Donald Trump, who appeared with Mr. McMahon last year in W.W.E.’s “Battle of the Billionaires.”

“People love this stuff, and it’s all because of Vince McMahon and his vision,” Mr. Trump said in a telephone interview. “He also has the very rare combination of being a great manager and a great salesman.”

When they filmed the show, Mr. Trump said he was impressed with Mr. McMahon’s “acute attention to detail.”

“I watched the way he handled the crew and the cameras and the most incredible technology you’ve ever seen,” he said. “I watched the way he carried every single detail out to perfection.”

Mr. McMahon was introduced to the business of wrestling as entertainment at age 12, when he met his father, Vincent J. McMahon, for the first time. His father, who had left when Vince was a baby, owned the Capital Wrestling Corporation, which was created a generation before by his father, Jess McMahon.

“The first time I went to a live match with him, I knew this would be my life,” Vince McMahon said. “The roar of the crowd, the energy — I was hooked. My dad didn’t want me to work in the wrestling business; he wanted me to be an accountant.”

Vince McMahon bought the business in 1982, and, after several name changes, created W.W.E., putting other wrestling promoters out of business along the way.

He moved the company from Massachusetts to Greenwich, “mainly because anyone can go to New York City, but I didn’t want to be a little fish,” he said. “I wanted to make a statement. I thought, what better place than Greenwich, with all the blueblood personalities and the cachet that wasn’t normally associated with wrestling?” By 1990, the headquarters had outgrown its space in Greenwich and was moved to its current address in Stamford.

Mr. McMahon also shifted W.W.E.’s focus to have more exaggerated story lines. “We coined the term ‘sports entertainment,’ ” he said. “People love it because it’s an escape from the drudgery and stress of their regular lives. They get charged by the action and the humor, and caught up in the drama, like a soap opera or reality show.”

Mr. McMahon grew up in North Carolina “with my mother and a variety of stepfathers.” He and his wife met in church in North Carolina, when she was 16 and he was 13.

Now, in his downtime, Mr. McMahon just wants to stay home, at the couple’s $40 million mansion on 10 acres in Greenwich’s back country, and play with his three grandchildren and his 140-pound mastiff, Rumpus.

He has also involved W.W.E. in many charitable causes, from promoting literacy in public schools and granting wishes to terminally ill children, to visiting American troops in the Middle East and encouraging young people to vote through the “Smackdown Your Vote!” campaign.

“I’ve always been a fighter, I’ve always been determined to win,” Mr. McMahon remarked, rubbing his jaw. “But there’s a feeling you get when you’re giving, when you’re doing something to really help people. It’s sort of the greatest victory there is.”

Media Man Australia Profiles

Vince McMahon

World Wrestling Entertainment
WWE stars make film crossover - Hollywood's new leads may be found in the ring,
by Marc Graser - Variety - 29th Feb 2008



With Hollywood gearing up to launch "Thor," and reboot "Conan the Barbarian" and "He-Man and the Masters of the Universe" as potential new franchises, the big question is, who do producers cast?

The wiry or geeky stars of "The Matrix," "Spider-Man," "Transformers" or upcoming "Wanted" just won't be able to pull off playing a muscled-up Norse god who wields a massive hammer. No, not even Shia LaBeouf.

And that has the biz quickly realizing it's short on uber-buff action stars, with Arnold Schwarzenegger and Sylvester Stallone out of contention, and even Dwayne Johnson dropping "The Rock" alter ego as he slims down and turns his attention to comedies.

So when World Wrestling Entertainment announced last week a first-look distribution deal with 20th Century Fox for a slate of pics, the timing couldn't have been better.

Its 150-person roster is made up of charismatic, overly-muscled athletes who don outrageous costumes and are embroiled in storylines that could out-soap any sudser on daytime TV. And they're only eager to make the leap to movies.

Some like John Cena, "Stone Cold" Steve Austin and Glen "Kane" Jacobs already have made the transition in three pics -- "See No Evil," "The Marine" and "The Condemned" -- that WWE has developed, financed and produced since forming its film division in 2002.

Its fourth pic, also to star Cena, is "12 Rounds," an actioner that bows in 2009 under the Fox Atomic label. The production, with Renny Harlin at the helm, begins this month in New Orleans.

The idea is that theatrical releases will bolster WWE's lucrative DVD business, and increase interest in the company's half-billion-dollar-a-year-business of live events like Wrestlemania, pay-per-view and TV broadcasts, its websites, as well as videogames, music, and sales of other merchandise, including a growing book biz.

Bringing the tough guy back to the bigscreen hasn't been an easy task, however.

"The Marine," WWE Films' biggest success to date, only earned $23 million at the box office. The other two releases collected a combined $26 million in coin worldwide.

WWE says the problem was that it focused on making movies that went after a hard R rating -- violent horror or action pics that would appeal to the males that make up much of the company's fanbase.

But then Stamford, Conn. execs started paying attention to the types of people who fill arenas to watch its events or tune in to its shows like USA's "Monday Night Raw" and "Smackdown" (which recently moved from the CW to MyNetworkTV) -- kids, women and families.

Its target may be 18- to 24- year-old males, but the core aud is actually a broader 12-24 age range, with the rest made up of families. Women make up 30% of its viewership.

Because of that, WWE will now focus on a slate of PG-13 pics that could include broad comedies.

"There's no reason why, going forward, we couldn't do a ‘Game Plan' type of film," says Michael Lake, prexy of WWE Films, and former head of production at Village Roadshow, who took the post in October, and reworked the company's development slate and tossed out proejcts.

"We had to refocus where we wanted to go," he says. "There's a strong audience base that is ready for movies that star our guys. A lot of our audience is in the PG-13 area."

Vince McMahon, the colorful chairman of WWE says, "The films we're going to make are fun. Everything we do is about selling fun. We put smiles on people's faces. Everything we do is about doing that."

Upon taking the job, Lake says he immediately began screentesting wrestlers and realized "there's a real depth of talent we can use. We want to fashion movies to fit their personalities."

WWE plans to release one pic per year in theaters at a pricetag of $20 million or less and up to four direct-to-DVD titles made for around $5 million each.

All will star WWE athletes, and each pic would be heavily promoted across the company's media properties.

"These guys are action stars already," Lake says. "People still want solid action heroes."

The company has proved successful at creating a crossover star with Johnson launching his film career as a WWE wrestler.

To replicate that kind of success, the company has been pushing its wrestlers outside of the ring in unusual ways.

Its female fighters, known as the Divas, recently appeared on Bravo's "Project Runway." WWE stars also turned up on NBC's "The Apprentice" and "Deal or No Deal," ABC's "Extreme Makeover: Home Edition," "Dancing With the Stars" and "Fast Cars and Superstars."

"At the end of the day, we want to be present where our customers are," says Geof Rochester, WWE's exec VP of marketing. "If we can lend our brand and participate in a fun and interesting way, we'll do it. We're looking for things that are family friendly, fun and positions our superstars in the appropriate light. We don't take ourselves too seriously."

It can't. Not when its wrestlers go by names like Undertaker, spit out bites of apples like Carlito or when its chairman body slams an Irish midget named Hornswoggle, otherwise known as Little Bastard.

McMahon describes WWE's productions as "producing the Olympics on Broadway," or the last real variety show left on television.

"For us, it's all about our superstars," Rochester says. "They are our intellectual capital. That's what attracts fans to the product."

What could also attract fans is scripted TV, another area, in addition to films, that WWE will pursue, as a way to "establish these guys not to our audience so much but to outside audiences," Lake says.

McMahon says WWE's athletes would lend themselves well to films or script TV shows.

"First and foremost, they're performers and some of them secondarily are athletes," McMahon says. "They're really both, but the emphasis is on entertainment. Producers are often overwhelmed with how cooperative our guys are, how prepared they they are. They've been indoctrinated in how to be performers, especially in front of a live audience, which is a tremdendous advantage. The only thing they have to do is bring down their emotions a bit."

WWE needs to try something new to keep existing fans interested and attract new ones.

Company's facing some fierce competition from mixed martial arts and leagues like the Ultimate Fighting Championship and Intl. Fight League that are amassing millions of new fans each year and stealing viewers away from WWE.

"We're not worried about UFC," Rochester says. "We're an entertainment product. There's room for everybody. Our brand has been around for over 50 years and we'll be around for another 50."

Yet WWE is in expansion mode, especially overseas in markets like Latin America (it's been courting Hispanic viewers with wrestlers like Rey Mysterio and Batista). It's also going after China heavily with "the same brand, same characters, same product," Rochester says. "It translates well and travels well."

Says McMahon, "We like to think of WWE as America's greatest export. It's understood in any language. The largess, the grandeur, the spectacular nature of our brand plays well everywhere. It really says Americana. It's Western culture. It's like the old Wild West stuff."

Further marketing efforts include WWE's website with 17 million uniques per month, with fans logging on to access exclusive videos and other content. It's also on YouTube, Facebook and MySpace.

Additionally, it will launch animated, web-based programming aimed at 6- to 8-year-olds in order to compete with Disney, Nickelodeon and Cartoon Network.

"You have to reinvent yourself over and over," McMahon says. "We've always have the creative ability to do that. You change with the times. Our audience is a very active and vocal focus group. They vote with their wallets. If they don't like what they're being presented, they don't come. You have to judge their reactions."

The reactions to its films so far has been a learning lesson, McMahon says.

"We're going to have a much greater Hollywood business," he says. "We're looking forward to learning from everyone out there. That will allow us to have better writers, better scripts."

Media Man Australia Profiles

WWE

WWE Films